Provisions

Branding for this project was envisioned as a classic yet contemporary which is also commonly seen in new style “hipster” logo design. This mark was inspired by traditional sign painting and vintage signs. We paired the client with a local sign painter to apply the sign to the tile surface rather than a vinyl solution. The colors are simple and highlight the coffee. Packaging and other uses were intended to be replicated by simple printing or a hand stamp. The hand stamp adds a personal touch and also eliminates over ordering of branded materials.

Creative Direction: Ashley Parrott
Co-Creative Direction & Design: Strat Parrott