For GOODDOG, an amazing artisanal hotdog shop in Chattanooga, TN. I worked with the owners to develop new strategies to launch their new sausage cart and take home cook-it-yourself sausages and sauces.
Labels, new brand logos, menus, table toppers and service design helped to create a better experience for visitors coming into the store. By adding a small sign to let visitors know to “order at the counter” to simply moving the register to an alternate location, we helped drive business, increase sales and increase visibility.